[Small] Chops Effect: DOSCon ‘26

The Result

Typically, books show up at events and dab in front of a roll-up banner and a black-draped table. This one arrived with a trio of dare, energy and disruption, and together they left an unforgettable dent.

Too often, people blame [small] for the results they're not getting. So they chase bigger, hoping it will solve the problem. Most times, it doesn't. Because impact has never been constrained by size, but by execution.

DOSCon was a reminder that small, approached with bloody creativity and wayward conviction, can leave the kind of dent people spend their lives waiting for big to make.

The Execution

THE HUNGER

Branded small chops. Sealed and sitting at the centre of it all. Hunger wrapped around a philosophy

THE PEOPLE

Two reps. small people with Small But Mighty on their chests. They were the message.

THE SCENE

Knives in 360°. Each carved. All pointing at one small thing. A red light blinking weapon on display.

Nobody came for a book

They came hungry. It's an event. There's energy, there's movement, and right there at the stand was small chops packaging. Sealed. Branded. Sitting beside a backdrop with 360° arrangement of knives, each one carved with the same truth: that is not a book. A red light blinking at the center on the one thing all the blades pointed at.

People reached for the chops only to find something else within. Leaving their faces with a cocktail of confusion, surprise, laughter and awe.

A small chops vendor who'd paid for her own stand kept circling back, watching the crowd gather around what she thought was a competitor eating into her territory. When she finally found out — she laughed to filth.

Because even confusion was part of the design, nothing was left to chance. Small dared to play ghost in a room that demanded fanfare; still, it was impossible to miss.

[Small] walked into the room

Two disruptors, knives, and a room with a sniper energy: Direction Over Speed 2026, was the place to be. Ayo Ishola was one of the 3 keynote speakers; invited because someone read the book, aligned with the philosophy, and recognised the fit.

His presentation opened with a story of his wife who had a habit of eating the centre tip of a watermelon because it’s the sweetest. Found it annoying at first, but then an idea erupted.

If the center is the best part, why isn't someone selling just that? Because just as he says every problem comes with a briefcase filled with “Bs”: Billions, beauty, brilliance, business…

By the time another speaker took the stage, she needed an example to explain what marketing really is. She didn't reach far. She pointed back at the watermelon story and said — that. That is marketing.