Ayo Ishola; widely known as "The Creative Director of the Masses" is a creative leader who has spent over two decades proving that the biggest ideas often begin small. From shaping campaigns for global brands like Guinness, MTN, Johnnie Walker, Indomie, Dulux, and Interswitch, to mentoring the next generation of thinkers and creators, Ayo’s career has been a long study in how small insights can spark large impact. A graduate of Miami Ad School and a Cannes Young Lions alumnus, he has judged the New York Festival of Creativity and spoken on platforms such as the African Creators Summit and Lagos Startup Week. Yet beyond awards and accolades, Ayo is driven by one simple conviction: creativity isn’t just for the elite, but for anyone bold enough to think differently. As "The Visual Advocate", he helps people and brands cut through the noise to find one honest idea worth shouting about. "Making It Small" is his short, stubborn manifesto for a world that often confuses size with significance, for anyone who wants to move where giants can’t. Because sometimes the smallest idea is the most dangerous, the most useful, and the most human. I wrote Making It Small because I got tired of watching people wait for big breaks, big wins, big moves; missing the truth that change rarely comes big. It comes quiet. It comes ignored. It comes small. Not the small that settles, but the small that outlasts the big. This small & stubborn thing is not a book but a rebellion that proves: small isn’t a compromise; it’s a power.